About Me
In search of a strategic ally? With years of experience in social media, online marketing, and audience development with a results-driven approach, I'm no rookie in the game of social media and online marketing.
Specializing in crafting customer-centric strategies and high-impact content, I excel at turning insights into engaging narratives that not only capture attention but also foster long-term loyalty.
Relevant Experience
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Senior Social Media Manager
Münchner Management Kolloquium & MyCollective
Developing a comprehensive communication strategy for Germany's leading business congress at the Technical University of Munich, coordinating content with DAX CEOs. Oversee all digital and social media initiatives, enhancing visibility and engagement.
Audience development, social media management and communication strategies (product pivot) with clients such as Rolls Royce, Henkel, and Beiersdorf, focusing on D&I initiatives.
2021-2024
Strategist in Content & Social Media
Freelancer, a.o.12Social & münchen.de
Agencies entrusted me with their top clients like Infineon, Pirelli, SodaStream, Granini, Ergo or Domainfactory. Companies booked me for consultation and workshops. Specialised in developing and presenting cross-channel strategy, from social media to inbound content marketing.
2019-2020
Audience Development Lead
OVB Heimatzeitungen
Steered strategy and user behavior analytics in the transformation from print to online. Orchestrated AD content, SEO, and partnerships, playing a pivotal role in brand growth.
2015-2019
Social Media & Content Manager
Deutsches Theater München
Managed multi-channel corporate communication, strategy, and online PR, focusing on international performances. Instrumental in elevating online visibility.
2004–
2015
Print, Online & Radio Editor
Sat.1 Bayern, Funkhaus Rosenheim, Landshuter Zeitung
Writer & Editor, specialized in editorial content, advertorials, and copywriting for various clients, leveraging years of experience in journalism and media.
2007 - 2015, Sat.1 Bayern / Funkhaus Rosenheim:
Led web and social media management, ensuring consistent brand messaging, and managing multimedia production. Improved editorial skills and took over program planning, live broadcasting, and digital transformation.
2004-2005, Landshuter Zeitung / Volontariat:
Acquired foundational journalism and editorial skills.
Qualifications & Professional Development
Sociology Studies
LMU, Munich
I dig deep into how society shapes our habits. It's a game-changer for building communities and marketing that hits the mark. Always leveling up with webinars and good old brainstorming.
(Radio) Editor Qualification
Excelled in delivering real-time content and improvising on-the-go to keep audiences engaged.Crafted persuasive narratives and copy that captivate and convert. Confident and articulate in presenting.
Transformation Leadership
Instrumental in guiding digital transitions. Led teams effectively in projects aimed at expanding audience reach and enhancing brand reputation. Backed by a commitment to ongoing professional development and data-driven insights to optimize performance and strategy.
Skills & Proficiencies
Digital Strategy & Execution
Inbound Content Marketing
Master at driving customer engagement and conversion through tailored, customer-centric content.
Audience Development
Expert in analysing user behaviour, SEO, and partnerships to fuel brand growth.
Multi-Channel Mastery
Skillful in coordinating campaigns across platforms from social media to traditional online outlets.
Technical Proficiency & Innovation
Content Creation Tools
Adept in audio, video, and image editing using industry-standard software.
Data-Driven Decision
Proficient in all kind of analytics tools for organic and paid marketing.
AI-Powered Strategy & Content
Fluent in working with cutting-edge AI for innovative strategy and content creation.
